A Positive Democratic Strategy for 2008
By Anthony Vitarelli
Given the US’s uncertain economic condition, continuing calamity in Iraq, and the government’s botched response to the Katrina disaster, there will likely be a favorable environment for the Democratic nominee for President in 2008 (not to mention the mid-terms in 2006).
However, as was painfully demonstrated in 2004, the eventual nominee must define himself (or herself) positively, rather than simply as the alternative to a perceived negative. This will be particularly important in 2008, when the Republican nominee will seek to differentiate himself from the failings of the Bush administration.
Remember, when Bill Clinton ran in 1992, he was running against a successful war president, who was widely expected to cruise to victory. Clinton’s campaign centered on a set of policies, entitled “Putting People First,” that articulated a positive vision of government with actionable policy recommendations. Moreover, he employed an effective communication strategy that conveyed his message to the public. James Carville summed up the strategy in his famous campaign haiku: “Change versus more of the same / It’s the economy stupid / Don’t forget about healthcare.”
So what to do in 2008? Generally speaking, candidates should stay positive and explain how government can make appreciable improvements to their lives without getting in their way. Moreover, it is possible to stay positive, while demonstrating that this Democratic approach is fundamentally different than the likely Republican approach. If the candidate stays on message, pundits will demonstrate this contrast without the candidate needing to “go negative.” In that regard, here are three areas of potential focus:
1) Educate and Train Americans to Compete Globally. Government must be in the business of continually expanding the productivity of the American labor force.
Investments in education and job training can dramatically grow and improve the efficiency of our already capital-intensive economy. Candidates should propose programs to increase the college-tuition tax write-off, increase federally subsidized student loans, and increase funding to states and municipalities for community colleges and technical schools. Additionally, the concept of trade-related adjustment assistance (i.e. job retraining for those who have lost their jobs due to freer trade) falls into this category.
In the contemporary knowledge economy, endogenous skills have become increasingly important. The responsibility of the government is to ensure that its citizens are adequately equipped to succeed in an ever more globalized and competitive marketplace.
2) Target Terrorism at it Roots. Certainly, taking the battle to the terrorists is preferable to waiting for them to take the battle to us. However, only half the battle involves the military.
It is incumbent upon the next President to address the causes of terrorism and to implement strategies to reverse those trends. The US must work more aggressively with foreign governments to address their structural instabilities, such as failing educational systems and crippling poverty. These programs must no longer be considered “foreign aid,” but rather a critical component of our national security strategy. Moreover, our meaningful participation in international organizations and treaties (such as rejoining the ABM treaty) will go a long way toward creating a more positive perception of the US in foreign countries. As always, substance outweighs marketing. Improving the image of the United States abroad will entail far more than the appointment of Karen Hughes as Assistant Secretary of State for PR.
3) Get Serious about Healthcare. Forty million Americans live their lives without healthcare, many others subsist with insufficient access to care, and the rest of the insured population suffers as a result.
A candidate must make the commitment to address the looming public health and economic disaster of 40 million Americans living each day without healthcare. Candidates should promise that if elected they will seek to create a system whereby every American has access to primary care, while not altering the existing employer-centered system for all others. While the specter of “socialized medicine,” continues to stymie most efforts at sweeping healthcare reform, a successful candidate will communicate the imperative of change due to the following factors. First, emergency room visits remains the primary form of care for most Americans without healthcare, causing an enormous economic burden on hospitals and precluding the option of advanced, preventative care. Second, when the uninsured wait until the last possible moment to seek care, they spend more time being sick and risking the chance of infecting others, causing a serious public health concern.
These three suggestions could easily frame an entire candidacy for the Presidency. Others have run on less.
